Image courtesy of Engineered Retaining Walls, LLC, erwalls.com
Arthur “Art” Miller is the owner of Engineered Retaining Walls, LLC in Riceville, Tennessee. He’s built an award-winning company, over 1,000 retaining walls, and an impressive reputation. (He has a perfect streak of 5-star reviews on his HomeAdvisor profile!) And he’s also committed to paying his success forward, encouraging others to start their own businesses and advising them on their strategies.
Here, Miller shares his five top tips for building a successful company.
1. Join HomeAdvisor for better search rankings.
“When a business starts out with HomeAdvisor, they’re automatically awarded a top ranking on the internet.“
If you have a HomeAdvisor profile, that profile is likely to rank high in online search results, giving you an immediate edge in your industry. Miller’s website ranks number one in his area, but his HomeAdvisor profile still comes up first. “So, when a business starts out with HomeAdvisor, they’re automatically awarded the top ranking on the internet,” he says. “They could be a small mom and pop, but they’re going to get first-page searches like a big company because of HomeAdvisor. That’s the key.”
2. Use your HomeAdvisor profile to display credibility.
“I have it set up in my phone so I can automatically send the link to see my HomeAdvisor ratings.“
When Miller gets a call from a lead, he makes the most of his HomeAdvisor profile then and there. “I automatically ask them: ‘Hey, have you seen my ratings on HomeAdvisor? No?’ I have it set up in my phone so I can automatically send them the link to see my HomeAdvisor ratings. I tell people flat-out that I’m number-one ranked on HomeAdvisor. So, you can choose somebody else, but the proof’s in the pudding.”
3. Update your content to stay ranked.
“I try to put new content up and optimize my search ranking.“
Miller is diligent about uploading new photos to his website and profile. To him, it’s a simple way to stay relevant in search results. “I do it for my page rankings,” he says. “The internet always wants new content on there. I know that, so I try to put new content up and optimize my search ranking.”
4. List your best task for more precise leads.
“We only put the one task that we’re good at.“
When it comes to managing his HomeAdvisor account, Miller credits choosing one task and sticking to it for his success. “We only put the one task that we’re good at,” he says. “I think that’s where a lot of people get in trouble. They put in too many tasks and then they get leads from all of these other places and they’re not closing what they want. The key is just listing the one task you’re good at. I know people have more tasks but it’s worked wonderfully for me having one task with HomeAdvisor.”
5. Don’t hesitate to start your own business.
“If you want to make money, open your own business and get with HomeAdvisor.“
Miller encourages other pros to start their own businesses and take charge of their income. He also regularly refers pros to HomeAdvisor. The way he sees it, joining HomeAdvisor immediately helps companies gain the credibility, search rankings and leads necessary to be successful – from there, it’s down to strategic management and quality work. For those pros who have the opportunity to start their own company, Miller says go for it! “If you want to make more money and be in charge of your paycheck, open your own business. And if you’re not as busy as you want to be, you need to get on HomeAdvisor.”
HomeAdvisor’s Customer Relationship Management Tools (CRM): “I used to use the CRM HomeAdvisor has,” Miller says. “It’s good for anybody really. It’s good for keeping up and really helps contractors.”
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Advanced SEO Keyword Search Tools: “If you have a website, do an SEO keyword search,” Miller says. “SEMrush is a company I use. You can do keyword research on all of your competitors, combine your keywords together and do your keyword search efficiently.”