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Losing Customers: It’s as Easy as 1-2-3

Are you setting yourself up for failure? No matter how hard you work to win and keep business, there are simple things you can do — sometimes without even realizing it — that will send customers running in the other direction. Here are three of the quickest and easiest ways to lose customers, as well…

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3 Questions to Never Ask a Homeowner

Questions are an important part of any client-pro relationship. But certain inquiries can come across as offensive, and damage your chances of winning the job or getting positive reviews. Avoid asking these three questions to ensure you win the job, and keep it. 1. “How are you going to afford this?” You may not mean…

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Crafting an Award-Worthy Career

The Craft Professional of the Year (CPOY) award is an honor presented by the Associated Building Contractors (ABC) at their annual Workforce Development Conference. The award is given to an individual who exhibits outstanding skills and leadership, demonstrates a passion for the trade, takes pride in hands-on work, and is committed to being the ultimate…

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3 Ways to Put Your Past to Work for Your Future

Joe Kennedy worked for many years as a salesman at various big-box stores and specialty retailers, eventually becoming an independent contractor in 2013. Now, as the owner of Kennedy Windows and Doors in Sea Girt, New Jersey, he’s using his expertise to grow a successful business of his own. Here, Joe shares his top three…

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Choose Better Leads to Boost Your Bottom Line

Low-quality leads can result in wasted time and, more importantly, wasted money. Pinpoint the perfect leads for your business with these simple tips. Develop a Strategy Write down your business goals before you begin seeking new leads. Choosing leads that match your professional objectives is an important part of creating a successful business. For example:…

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How to Get the Most Out of Social Media

As an expert, you have a lot of useful knowledge to share — and social media is a great way to do it. Social media lets you connect with homeowners where they’re spending time on a regular basis: online. And when you’re getting in front of homeowners regularly, they’ll think of you first when they…

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A Do-It-Yourself Disaster

With a wealth of online DIY tutorials, a growing number of homeowners are choosing to tackle their own repair or maintenance jobs. But when these seemingly simple tasks turn out to be anything but easy, many homeowners wish they had called a pro. Here’s a story you can share with clients to highlight the importance…

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4 Ways to Get Good Publicity From Bad Reviews

Has a past customer posted a negative online review about your business? Don’t sweat it. With the right response, you can use negative reviews to generate positive exposure and build better client relationships. Here are four tips to help you convert customer criticisms into one of your greatest assets: 1. Start a conversation. Consider reviews…

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Pro Story: A Home-Saving Kitchen Renovation

John and Nicole Parise loved their home’s location and close-knit community of friends and neighbors. Unfortunately, they couldn’t say the same for their kitchen. The closed floor plan of the space limited the other areas of their home and made keeping an eye on two children a daily struggle. As much as the Parises loved…

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4 Reasons to Add New Project Photos Today

(And 3 Tips to Do It Right) It’s long been said that a picture is worth a thousand words. But these days, it’s safe to say that it’s worth even more. Today’s busy, tech-savvy consumers are unlikely to read through blocks of text on your profile. So, you’ve got little time to convince a homeowner…

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